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How to write better AI video prompts

Five habits that turn a vague idea into a clip that looks the way you pictured it.

October 15, 2026 · 4 min read

A good prompt reads like a short scene description from a script. The more clearly you picture the shot, the closer the result will be to it.

1. Start with the subject and the action

Say who or what is in the frame and what they are doing. “A chef plates a dessert” beats “a cooking video”, and “a runner crosses a bridge at sunrise” beats “sport”.

2. Describe the place and the light

Setting and lighting shape the mood more than anything else. Mention the location, time of day and the quality of light: soft morning window light, neon at night, overcast and flat.

3. Say how the camera moves

Name the move: a slow push in, a handheld follow, a low angle, a wide establishing shot. If you want a still frame, say so.

4. Keep it to one idea per clip

Short clips work best with one clear moment. If your story has several beats, make several clips and join them, or use Extend to continue a shot.

5. Iterate in small steps

Change one thing at a time: the lighting, the angle or the wording. Small, specific edits teach you what works faster than rewriting everything.

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